Industry Nine is based out of North Carolina. They CNC all of their own hubs and spokes for their wheelsets. Their hubs are a thing of beauty featuring 120 points of engagement. Having ridden these wheels myself I can safely say they are some of the best wheels you can buy. PinkBike recently published a review on their 26″ Gravity wheelset. They do a great job of talking about the performance of these wheels and their construction. Check out the article for more details.